K-branding is a trio composed of a drummer, a saxophonist and a guitarist. The music of K-branding is a sound between free jazz, noise, electro & no-wave. The band was formed in the beginning of 2004. The first aim of K-branding was to improvise in a noise "rock" chaotic style . After a while, effects took over and the music became more experimental. The colour of K-branding was found.